Sapient
Financial
Group

Local financial services firm achieves record annual sales and recruitment growth in 2008

San Antonio, TX. January 21, 2009 – Sapient Financial Group announced today that it has achieved a 13.8% growth in annual sales of its core products over the previous year. The company sold a record $44.8 million in annuities, life, disability income and long term care insurance products in 2008, compared to $39.4 million in 2007. In the same period, the company grew their net professional staff by 15.9%, increasing the number of financial professionals to 51 from 44 in 2007.

Sapient Financial Group offers a full range of retirement, investment and insurance services to clients, but it is the dramatic growth in sales of MassMutual whole life insurance products that have generated the best annual sales results in the company’s 56 year history.

“The cash value guarantees of MassMutual whole life insurance along with many other advantages have made it more attractive to more clients than ever before,” said Frank Woodruff, CEO of Sapient Financial Group. “Whole life insurance is fast becoming the choice of informed clients who understand how it can play a significant role in a retirement plan and provide an important pillar of strength and stability to their overall financial strategy.“

Despite the grim economic outlook, the surge in baby boomers reaching retirement together with the increase in the number of self-directed retirement plans means that the company is predicting continued growth in 2009. The number of net professional staff within the firm is forecast to grow by a further 18% in the next 12 months.

“The market may have changed, but people’s financial goals and needs have not,” said Frank Woodruff, CEO of Sapient Financial Group. “In these turbulent times, traditional low risk products such as fixed and variable annuities are more appealing. These products are better than ever, but they’re increasing in complexity, so we’re seeing an even greater number of people seeking the counsel of a competent, trustworthy advisor to help them make good decisions.”

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Sapient Financial Group www.SapientFinancialGroup.com, is a Massachusetts Mutual Life Insurance Company (MassMutual) General Agency. The firm has developed industry leadership in areas of individual and small business risk management planning and offers a full range of employee benefits planning and investment products. The firm has assisted individuals, families and businesses get to where they want to be by helping to provide protection, financial security, and stability for fifty-six years. In November 2008, the company was ranked 6th in the San Antonio Business Journal’s list of Largest San Antonio Money Management Firms.

Frank Woodruff can be reached at fwoodruff@finsvcs.com or by calling 210.342.4141. Securities and investment advisory services offered through MML Investors Services, Inc., member SIPC (www.SPIC.org), One Union Square, Suite 300, 10101 Reunion Place, San Antonio, TX 78216. 210.342.4141. Insurance offered through Massachusetts Mutual Life Insurance Company and other fine companies. Neither MassMutual nor any of its employees or agents are authorized to give legal or tax advice. Consult your own personal attorney legal or tax counsel for advice on specific legal and tax matters. Investments and/or insurance products offered
· ARE NOT insured by the FDIC or any other federal government agency
· ARE NOT bank deposits or other obligations of or guaranteed by the bank
· ARE subject to investment risks, including the possible loss of principal amount invested. If you are considering an annuity to fund a qualified plan such as an IRA, the tax deferral feature of the annuity offers no additional value, since IRAs are already afforded tax-deferred status. Under these circumstances, you should only consider buying an annuity if it makes sense because of the annuity's features and other benefits, and are willing to incur any additional costs for these features and benefits. Evaluate the fees and expenses and consider whether the annuity's features and other benefits will be right for you.

CRN201101-115454